Social Media Trends in 2021
Social media has allowed organizations and businesses across the world to reach more potential clients than any targeted marketing strategy in decades past. This is why we want to share some of our insights into the social media marketing world. It’s no surprise that due to the pandemic there has been an unprecedented change in social media usage, along with many changes in consumer behavior. Below are some of our recommendations to optimize your social media strategy in 2021.
Think of Instagram as The New Microblogging Platform.
On the Instagram social media platform, we have seen microblogging become one of the most common trends in 2020, and we think it’s going to blow up even more in 2021. The question is: how can you utilize micro bloggers to reach more clients and grow your business? That may require you to think outside the box, but here are a few of our ideas. If you’re a theater or venue, you can reach out to local micro bloggers and invite them to shoot at your venue in exchange for a tag in a social post and for them to talk to their audience about your business. This not only will help increase exposure, it might even make your venue the next popular or trending place to take photos in your city.
Utilize Instagram E-Commerce Tools
Have you tried to set up a Facebook and Instagram marketplace that will allow your organization to sell merch and tickets via ever-popular social media platforms? If not, maybe now is the time. Here at Agile Ticketing Solutions, we have a Facebook Integration that allows you to sell your tickets right from a Facebook event page.
Short-form videos will take social media by storm in 2021. We see this with the growing social media platform TikTok and Instagram’s new feature “IG Reels”. Create short 15-30 second clips showing off what your venue has to offer. This will catch the eye of many and can lead to increased sales.
Instagram Carousel Posts and Memes Will Continue to Go Viral.
They are the perfect growth hack on Instagram, and with Instagram likes disappearing we see that more savable content will become even more popular in 2021. In the boutique theatre industry, you could create a campaign around date night. Add to your caption “Save this post for a great date night in (your) city”. Romance and movies will always be a great way to pull new clients in to visit your theater, as couples are always looking for new and fun date night ideas.
Create an Organic Social Media Trust Funnel
We are seeing more and more how everyone is turning to social media for reviews and opinions on products and businesses. Most people these days believe that customer ratings are #1. Your social media marketing strategy in 2021 must invest in relationships with employees, customers, and influencers to ensure your brand messages are backed up by the voices your customers value the most.
When planning your 2021 social media marketing strategy, be sure to keep these trends in mind. Remember that social media is also about having fun and expressing your brand, so don’t be afraid to think outside the box and let loose! This unexpected year is coming to a close. 2020 presented organizations like yours with professional and personal challenges that you handled with both grace and skill. We’re looking forward to a new year full of continued success, well-being and growth. If you have any questions feel free to reach us at firstname.lastname@example.org.
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