Plan, Create, Succeed
Tips from the Agile Marketing Team
Ways to Effectively Reach Your Target Market
With any growing organization, attracting new customers is one of the key factors leading to ongoing success. It is as important as ever to determine who you are trying to market to, as specifically as possible. Specifying a target market will allow you to create a marketing plan that is directed to that group, which then you can convince that group to invest in your organization. Once you know who your target market is, you need to figure out how to reach that market through your marketing efforts. Below are some helpful tips on how to determine and reach your target market.
Who is Your Target Market?
Before you decide which marketing techniques will best serve your organization, it is important to figure out who your target market is.
The demographics of your market are the characteristics of the individuals that make up your target market. It should focus on the demographics that show the most interest in your organization. Common demographics include age, gender, geographical location, income, and occupation.
Other key factors to pay attention to include the types of personalities who tend to be drawn to your organization, the types of events they tend to be interested in, and the types of memberships they tend to join. Once you can figure out the different characteristics that make up your market, you can identify which marketing strategy to use to reach your target market.
Ways to Reach Your Target Market
One effective way of reaching your target market is to create different campaigns focusing on different sectors of the market. For example, if you have customers in many age ranges, you can create a campaign that reaches just one age range. You can then create another campaign that reaches a different age range. Specifically targeting a certain demographic can more effectively catch that demographic’s interest.
Using GEO-TARGETING to Reach Your Target Market
Another way to advertise to certain people is by geotargeting. Geotargeting is when ads are made to only be shown to people within certain geographical locations. For example, there may certain geographical locations where people tend to be more interested in your organization. If so, you can use different techniques to only show your ads to those locations. You may also find that certain locations respond better to different types of advertisements. If this is the case you can also create unique advertisements for each location.
Using REMARKETING to Reach Your Target Market
Remarketing is another effective way to reach your target customers. When marketing online, many times people click on your advertisement but do not make a final purchase. With remarketing, you can reach out to these people later on, and try to get them to make the purchase. As these are people who are potentially interested in the organization, it is important to focus on them. Many online tools can track who visits your website, and can then send more advertisements to that person. This can remind them about the organization in case they want to go back and make that purchase. Not only can remarketing lead to more traction, but it can give key characteristics of the people who are interested in your organization.
If you have any questions please feel free to reach out to our marketing team at firstname.lastname@example.org. We are dedicated to your organizations success.