The Power of Collaboration

You are probably familiar with the term, collaboration. But do you know all of the ways collaborations can help your organization grow? This is one of the fastest-growing marketing techniques used today. If you have had trouble reaching your intended target audience or your engagements are low on social media, this may be a way for you to turn around your social game. Yes- we understand, social marketing can get overwhelming with all the different strategies you can implement. Luckily, we’ve got you covered! Keep reading to learn more!

Why should my organization run joint social media campaigns?

Running a joint social media campaign, such as a giveaway, opens up the possibility of a high return and the ability to serve your audience. Giveaways can allow your organization to thank its supporters by picking a winner and giving them, for example, a VIP experience at your theater or event. Collaborations can look different depending on your industry. Let’s go ahead and talk about strategies that you can take when adopting joint campaigns into your marketing strategy. It all start’s by taking the first step into building a relationship with another organization.

How to develop an organization-to-organization relationship.

Now you understand the value of a joint campaign and the opportunity within, it’s time to talk to start taking steps towards initiating the conversation with the potential organization you are interested in collaborating with. The best way to do this is to start small and organically explore the opportunities in your industry. Each industry will have space for your organization to share and work with another organization.

We have provided you a guideline for how this conversation may look.

Reach out to a non-competing organization in your industry and schedule a meeting to discuss how you might be able to benefit from each other.

Explain that you’re looking for more ways to provide your audience great, engaging content and you think your organizations might be able to work together to help each reach each individual’s goals. Be honest about your organization’s goals and challenges, and ask them to be honest about theirs.

Examples of different kinds of collaborations:

Community:

A great place to start looking for potential collaborations is right in your backyard. When it comes to your local community the possibilities are endless. For example, plan a block party where a bunch of local businesses together and celebrate each other. Another great idea is to have a local ice cream parlor come to table as a vendor at your organization. Maybe even have an event for families and kids. The goal is to build a big-picture strategic partnership that allows you to share customers and opportunities over the long-term.

Social Media:

Utilize social media to reach potential ticket buyers who you may not normally be able to reach. Be the example by creating a band on social media that coveys your product or service as being strong, professional and influential. Also, be sure to build relationships with organizations you believe your followers will also enjoy and deploy a co-created product or service into the industry.

Influencers:

Identifying key influencers can be quite a task. Think about who in your industry has a following and a platform that would reach your largest demographic target audience. For instance, you played Parasite at your theater the past few weeks. Reach out to the PR for local celebrities and see about setting up a collaboration that could be beneficial for both parties involved.

When it comes to collaborations, the possibilities are endless. If you have any questions about adopting collaborations into our marketing strategy please reach out to Marketing@agiletix.com We would love to help!

Plan, Create, Succeed!

Tips from the Agile Ticketing Solution’s Marketing Team

GIFs – The Future of Millennial Marketing

GIFs are a great way to start conversations and maybe the secret to millennial marketing that we all have been searching for. An added value to your business and an interactive way to grasp the attention of your target audience. Could this be the future of marketing?

Do you GIF?

GIF is an acronym for Graphics Interchange Formal. Originally embraced the internet over 30 years ago and is still relevant today. According to Twitter, people share more than 500 million GIFs in 2018. Why do GIFs hold so much value, you may ask? GIFs convey context and emotion in a way that is incredibly easy for viewers to relate to. The secret to successful social media management is on the basis of being relatable. You gain more followers by being relateable, funny and entertaining. Are you hearing us yet?

What we’ve learned…

While in Utah at the annual Art House Convergence we had the chance to attend a presentation by Wesley Emblidge. Enblidge is the Marketing & Education Coordinator at Coolidge Corner Theatre (who happens to be one of our amazing clients 🙌). In his presentation, “Tutorial: How to Make Your Own GIFs (and Why You Should!)” Emblidge stated that ” in the past 5–10 years have Gifs become a massive part of the way people communicate online”.

He went on to talk about the power of using GIFs in your social strategy. This verticle of content happens to be one of the best ways to capture the attention of your audience. By using a trending GIF your organization is more likely to gain impressions and even better – engagement! So when planning your next social media post, why not spice it up a little bit? Throw in a GIF, the possibilities are endless.

Where Can I Find GIFs or even better… Make My Own GIF?

Gifs are fun and act as an easy way for you to promote a vertical of your organization. There are plenty of websites that we get our gifs from, such as GIPHY.COM. Giphy makes it easy to find the right GIF for you. The site even allows you to make your own. It’s simple and easy to use!

If you have any questions about adding the technique to your social media strategy, please feel free to reach out to our team – Marketing@agiletix.com.