Plan, Create, Succeed
Tips from the Agile Marketing Team
How to Grow Your Social Media Followers, and Retain Your Followers
Social media is continuing to be a growing factor in how organizations market to their consumers. More and more people are joining social media, and it is only going to keep growing. It is important for organizations to grow and utilize their social media accounts to inform and interact with their consumers.
Creating Your Social Media Accounts
The first step to grow and utilize your social media is to create the accounts. It is very beneficial to have social media accounts in every major social media channel, including Facebook, Twitter, Instagram, and YouTube. Having a username that is short and clear will avoid confusion. For example, make sure to simply use your organization’s name if it is available, without any other numbers/characters. This will make it easy for people to search and find your account. If your organization’s name is similar to another organization, add a word that clearly distinguishes it.
How/Where to Promote Your Social Media
Once you have social media accounts made and are dedicated to utilizing it, you should promote your accounts. Promote each social media account to your current active customers and to anyone who may be interested in the organization. Make it clear to your customers where your organization can be found on social media. Any advertisement made should include a spot for social media promotion, even if it is very small. While you want to make sure people are aware of your social media accounts, it is also important not to overdo it. Consistently being reminded about something can be an annoyance and can turn off customers from the organization.
Utilize Your Organization’s Social Media
Once you successfully grow followers on your social media channels, it is important to continue to keep their interest. To do this, utilize your social media by creating engaging and informative posts that grab their attention. Hashtags are a great way for people to discover your posts and potentially follow you, while also grouping your posts with other posts that relate to them. Also, you should keep your social media posts very short and concise, staying on topic. The longer you make a post, the less likely a follower scrolling through will read the entire thing. This may result in missing critical information you want to spread. Also, interact with your followers as much as you possibly can. If anyone messages or tags your organization, responding enthusiastically in a timely manner will create happy customers.
How to Keep Your Followers and Prevent Unsubscribing/Unfollowing
Another thing to keep in mind is that follows on social media are not permanent, and it is just as easy to lose a follower as it is to gain one. It is extremely common for people to lose interest in a social media account, which leads to them unfollowing /unsubscribing. To avoid this as much as possible, make sure to consistently be active online and active. Inactivity is one of the main reasons that users unfollow accounts, so it is important to not give off that impression. On the other hand, it is also important to refrain from posting too often where someone may find it annoying. If you are covering someone’s feed with posts, especially if they do not find them relevant relevant, they are likely to unfollow you.
If you have any questions at all please feel free to reach out to our marketing team at firstname.lastname@example.org.