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Tips from the Agile Ticketing Solution’s Marketing Team
GIFs – The Future of Millennial Marketing
GIFs are a great way to start conversations and maybe the secret to millennial marketing that we all have been searching for. An added value to your business and an interactive way to grasp the attention of your target audience. Could this be the future of marketing?
Do you GIF?
GIF is an acronym for Graphics Interchange Formal. Originally embraced the internet over 30 years ago and is still relevant today. According to Twitter, people share more than 500 million GIFs in 2018. Why do GIFs hold so much value, you may ask? GIFs convey context and emotion in a way that is incredibly easy for viewers to relate to. The secret to successful social media management is on the basis of being relatable. You gain more followers by being relateable, funny and entertaining. Are you hearing us yet?
What we’ve learned…
While in Utah at the annual Art House Convergence we had the chance to attend a presentation by Wesley Emblidge. Enblidge is the Marketing & Education Coordinator at Coolidge Corner Theatre (who happens to be one of our amazing clients 🙌). In his presentation, “Tutorial: How to Make Your Own GIFs (and Why You Should!)” Emblidge stated that ” in the past 5–10 years have Gifs become a massive part of the way people communicate online”.
He went on to talk about the power of using GIFs in your social strategy. This verticle of content happens to be one of the best ways to capture the attention of your audience. By using a trending GIF your organization is more likely to gain impressions and even better – engagement! So when planning your next social media post, why not spice it up a little bit? Throw in a GIF, the possibilities are endless.
Where Can I Find GIFs or even better… Make My Own GIF?
Gifs are fun and act as an easy way for you to promote a vertical of your organization. There are plenty of websites that we get our gifs from, such as GIPHY.COM. Giphy makes it easy to find the right GIF for you. The site even allows you to make your own. It’s simple and easy to use!
If you have any questions about adding the technique to your social media strategy, please feel free to reach out to our team – Marketing@agiletix.com.