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How to Grow and Utilize Your Social Media

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Plan, Create, Succeed

Tips from the Agile Marketing Team

How to Grow Your Social Media Followers, and Retain Your Followers

Social media is continuing to be a growing factor in how organizations market to their consumers. More and more people are joining social media, and it is only going to keep growing. It is important for organizations to grow and utilize their social media accounts to inform and interact with their consumers.

Creating Your Social Media Accounts

The first step to grow and utilize your social media is to create the accounts. It is very beneficial to have social media accounts in every major social media channel, including Facebook, Twitter, Instagram, and YouTube. Having a username that is short and clear will avoid confusion. For example, make sure to simply use your organization’s name if it is available, without any other numbers/characters. This will make it easy for people to search and find your account. If your organization’s name is similar to another organization, add a word that clearly distinguishes it.

How/Where to Promote Your Social Media

Once you have social media accounts made and are dedicated to utilizing it, you should promote your accounts. Promote each social media account to your current active customers and to anyone who may be interested in the organization. Make it clear to your customers where your organization can be found on social media. Any advertisement made should include a spot for social media promotion, even if it is very small. While you want to make sure people are aware of your social media accounts, it is also important not to overdo it. Consistently being reminded about something can be an annoyance and can turn off customers from the organization.

How to
Utilize Your Organization’s Social Media

Once you successfully grow followers on your social media channels, it is important to continue to keep their interest. To do this, utilize your social media by creating engaging and informative posts that grab their attention. Hashtags are a great way for people to discover your posts and potentially follow you, while also grouping your posts with other posts that relate to them. Also, you should keep your social media posts very short and concise, staying on topic. The longer you make a post, the less likely a follower scrolling through will read the entire thing. This may result in missing critical information you want to spread. Also, interact with your followers as much as you possibly can. If anyone messages or tags your organization, responding enthusiastically in a timely manner will create happy customers.

How to Keep Your Followers and Prevent Unsubscribing/Unfollowing

Another thing to keep in mind is that follows on social media are not permanent, and it is just as easy to lose a follower as it is to gain one. It is extremely common for people to lose interest in a social media account, which leads to them unfollowing /unsubscribing. To avoid this as much as possible, make sure to consistently be active online and active. Inactivity is one of the main reasons that users unfollow accounts, so it is important to not give off that impression. On the other hand, it is also important to refrain from posting too often where someone may find it annoying. If you are covering someone’s feed with posts, especially if they do not find them relevant relevant, they are likely to unfollow you.

If you have any questions at all please feel free to reach out to our marketing team at marketing@agiletix.com.

Ways to Reach Your Target Market

By

Plan, Create, Succeed

Tips from the Agile Marketing Team

Ways to Effectively Reach Your Target Market

With any growing organization, attracting new customers is one of the key factors leading to ongoing success. It is as important as ever to determine who you are trying to market to, as specifically as possible. Specifying a target market will allow you to create a marketing plan that is directed to that group, which then you can convince that group to invest in your organization. Once you know who your target market is, you need to figure out how to reach that market through your marketing efforts. Below are some helpful tips on how to determine and reach your target market.

Who is Your Target Market?

Before you decide which marketing techniques will best serve your organization, it is important to figure out who your target market is.

DEMOGRAPHICS

The demographics of your market are the characteristics of the individuals that make up your target market. It should focus on the demographics that show the most interest in your organization. Common demographics include age, gender, geographical location, income, and occupation.

Other key factors to pay attention to include the types of personalities who tend to be drawn to your organization, the types of events they tend to be interested in, and the types of memberships they tend to join. Once you can figure out the different characteristics that make up your market, you can identify which marketing strategy to use to reach your target market.

Ways to Reach Your Target Market

One effective way of reaching your target market is to create different campaigns focusing on different sectors of the market. For example, if you have customers in many age ranges, you can create a campaign that reaches just one age range. You can then create another campaign that reaches a different age range. Specifically targeting a certain demographic can more effectively catch that demographic’s interest.

Using GEO-TARGETING to Reach Your Target Market

Another way to advertise to certain people is by geotargeting. Geotargeting is when ads are made to only be shown to people within certain geographical locations. For example, there may certain geographical locations where people tend to be more interested in your organization. If so, you can use different techniques to only show your ads to those locations. You may also find that certain locations respond better to different types of advertisements. If this is the case you can also create unique advertisements for each location.

Using REMARKETING to Reach Your Target Market

Remarketing is another effective way to reach your target customers. When marketing online, many times people click on your advertisement but do not make a final purchase. With remarketing, you can reach out to these people later on, and try to get them to make the purchase. As these are people who are potentially interested in the organization, it is important to focus on them. Many online tools can track who visits your website, and can then send more advertisements to that person. This can remind them about the organization in case they want to go back and make that purchase. Not only can remarketing lead to more traction, but it can give key characteristics of the people who are interested in your organization.

If you have any questions please feel free to reach out to our marketing team at marketing@agiletix.com. We are dedicated to your organizations success.