How to provide the best experience to your VIP’s 

1. First, create a pricing strategy. 

As we know, VIP tickets cost significantly more than standard tickets. A high price may discourage people from purchasing them. If the price is too low, you might not be able to achieve your profit goal. Keep in mind that eventgoers are prepared to pay more for VIP tickets. The most efficient way to get customers to spend money is to give them what they want: free alcohol and VIP access areas. Utilize the knowledge you gained from your previous event to understand better which variables were most successful and resulted in the most revenue. Having a good understanding of the revenue and demand of each provision will make it easier for you to design your VIP package. 

2. Second, have a tech-friendly approach 

The use of virtual tickets is increasingly popular among eventgoers. This modern technology does not only improve the customer experience but may also lead to increased expenditures and marketing exposure. In addition, it may also lead to a better understanding of your target audience. 

As a way of preventing long lines, Agile Ticketing Solutions offers virtual tickets and geo-targeting. The virtual tickets can be accessed using Apple and Google Wallet. Your event-goer’s smartphone will notify them when they are close to the event, allowing them to quickly access their tickets. You can learn more about virtual tickets by visiting our website www.agiletix.com.  

3.     Third, use social media to spread the word 

Thanks to technology, we can offer in-person, virtual, and hybrid event experiences. As a result, we can use social media to reach a wider audience. Social media gives us the ability to know our eventgoers even better as we grow these communities online. We can listen to what interests them, converse with them, and even solicit ideas from them. By implementing this strategy, you will be able to easily design VIP experiences that appeal to your target audiences and tap into resources you can use during the development stages of your event. 

Social media is becoming an increasingly critical tool for marketing and promoting events. The most successful events utilize social media sites like Facebook, Instagram, Twitter, and TikTok to establish a loyal fan base. Those who “Like” an event or upload photos, videos, or updates to the newsfeed become immediate marketers, increasing traffic to that organization’s event page. In turn, additional ticket sales are generated. The results of implementing this strategy may change the game for your event.  

4. Last, make your VIP experience branded to your event 

The demand for customized experiences is on the rise at all events. To influence demand, personalization should be specific to your event. These days, we are seeing more events incorporating customization methods directly into their branding and developing individualized messages to reach their ideal target audiences. This has proven to be an extremely successful strategy. 

Conclusion 

A clever marketing strategy combined with inventive packaging and competitive pricing will maximize VIP sales. With our all-in-one event software solution, we can assist you in creating successful events that will leave your eventgoers coming back!  

IMPORTANT SHIPPING INFORMATION AND DATES

We wanted to take a moment to update you on shipping for the holidays as well as international shipping. The United States Postal Service along with other shipping companies have updated their schedules for holiday shipping along with restrictions for shipping internationally for certain countries. Based on the latest notification that we received, there will be some delays with domestic and international shipping. We wanted to make sure that you were all aware of the changes to prepare for the upcoming holiday season. Below you will find important information for Agile Ticketing Solutions fulfillment services and shipping information from USPS, FedEx, and UPS. 

Agile Ticketing Solutions Fulfillment Services Holiday Schedule

For any of our clients that use the Agile Ticketing Solutions fulfillment services, we mail all items via First-Class Mail with USPS. According to the USPS schedule, the last day to mail any items to possibly arrive by Christmas is Friday, December 17^th. On Wednesday the 15^th, our Fulfillment Center will process two fulfillment cycles. The first cycle will be at 8 AM CST and the second cycle will be at 1 PM CST. Any orders processed after 1 PM CST on December 15th will go out the next business day through our regular fulfillment and cannot be guaranteed to arrive by Christmas. 

NOTE: USPS is stating that there may be longer delays than normal this holiday season due to staffing shortages and international restrictions and will not guarantee delivery dates for any of their services.   

The USPS has posted the following service alert about First-Class Mail service standard changes: 

Implementation of First-Class Mail and Periodicals service standard changes – October 1, 2021

On October 1, the Postal Service will implement new service standards for First-Class Mail and Periodicals which will increase delivery reliability, consistency, and efficiency for our customers and across our network.

Most First-Class Mail and Periodicals will be unaffected by the new service standard changes. Standards for single-piece First-Class Mail traveling within a local area will continue to be two days. Mail traveling the greatest distances will be most affected, with a day or two of transit time added for some First-Class Mail and Periodicals.

We’ll make better use of our trucks and existing surface network to move the mail, relying less on costly air transportation.

By improving service reliability and increasing efficiency, we can keep costs at reasonable levels and help keep postage rates affordable for our customers. For more information, visit the Delivering for America page for the First Class/Periodical Service Standard Fact Sheet at https://about.usps.com/what/strategic-plans/delivering-for-america/assets/USPS-Fact-Sheet_FCM-Service-Standard-Change.pdf

We recommend placing information in multiple areas on your website (i.e.in the description area for all of your items that you mail). We additionally recommend adding information to your email confirmation during the holiday season. You may also want to add an attestation pop-up that notifies the customer of these dates. Feel free to contact your Client Support Representative if you need help making these changes.

International Service Interruptions due to COVID-19 outbreak.

Due to the increase in COVID-19 cases, certain countries have restricted items being shipped from the United States. Below are links that show each company’s international service disruptions. Please check these periodically as they are updated weekly.

United States Postal Service International Service Disruptions as of Oct 8, 2021

FedEX Service Temporary Service Suspension and restrictions as of Oct 6, 2021 – View Here

UPS Service Guarantee and Suspension of Service Guarantee as of October 18, 2021 – View Here

Learn, Create, Succeed
Tips from the Agile Ticketing Solutions Marketing Team

by Bryce Kathleen Bilello | Marketing Analyst for Agile Ticketing Solutions

If your organization is looking to increase your ticket sales for an upcoming event, you’re in luck! We are going to do a deep dive into five basic tricks to help increase your ticket sales. We understand that every event comes with its own set of challenges and that most organizations are running on a skeleton staff. The tips were about to share with you take little to no effort on your part and are easily integrated into your ticket strategy. With these five easy-to-implement tricks and tips you can expect to have a prosperous 2021-2022. 

1. Hire Influencers to Promote Your Event

Hiring local influencers is something that is new to the marketing scene. Do not underestimate the power of social media influencers. Influencers that have a strong relationship with their community can help “influence” them to buy tickets to your event. Reach out and ask local influencers to talk to their communities about your event to help increase ticket sales and skyrocket exposure. In an article recently written by Forbes titled “Micro-influencers: When Smaller Is Better” they chat about the pros and cons of each influencer level. Forbes states “While many businesses assume that going bigger is better, that is not always the case. In particular, micro-influencers are often an underutilized tool that can separate brands from their competition.”

Pro Tip: Influencers typically cost $100 per every 1 thousand followers for posts, and $100 per every 1 thousand views for stories. 

2. Discount Tickets to Beat a Plateau

Offering discounted tickets isn’t a newfound strategy to help your event sell more tickets. It’s important to set discounted tickets for a limited time so you do not see a huge influx of revenue on the back end. Sometimes when you are selling ticketing to an event you may see a plateau of sales. If so, you may want to consider offering discounts for a limited time to help skyrocket sales. A few proven strategies include: 

• Offer discounts for groups. For people who are buying 25+ tickets offer them 10% off.
• Provide influencer referral codes to encourage them to invite their community via social media.
• Give special discounts to groups that are related to your event and make the deal too good to refuse with early access, special VIP swag or early event entry.
• Send out a “last call” email with slightly discounted prices right before your event with the Agile Ticketing Solutions’ CRM solutions.
• When you could use a boost in attendance offer limited time discounts for specific times of day. For example, you could give 30% off to anyone who arrives before noon.

Pro Tip: Track your discount “spend” to make sure that you aren’t eating into your event profits.

3. Sell in advance online to shorten lines at the door

It may seem obvious, but with so much attention paid to selling tickets online, it’s easy to forget the potential for on-site sales. Selling at the door can be a great way to get to take your attendance from a solid crowd to a packed house It may seem obvious, but with so much attention paid to selling tickets online, it’s easy to forget the potential for on-site sales. Selling at the door can be a great way to get to take your attendance from a solid crowd to a packed house. And it’s not as old-fashioned as it sounds — and with Agile Ticketing Solutions, you can sell tickets quickly from any device.

4. Partner up

Look for partners who can help you uniquely position your event help you and create a better event experience for your attendees. If your event is far away? If so, you can look for hotels to partner with in the area by setting up a room block so your attendees get a discount. The hotel can market your event to help sell rooms in return. Or maybe your event is local, teaming up with other local businesses to create a partnership can help you expand your reach and twofold sell more tickets. 

5. Use tracking links via our Facebook Integration

Did you know you can use tracking links with Agile’s Facebook Integration tool? Once you have your Facebook Pixel set up you will be able to see how your marketing efforts are performing. You can convert more site visitors into ticket buyers by setting up a tracking code.

Pro Tip: A manufactured scarcity marketing campaign is always going to help increase the urgency for ticket buyers to buy now. Limited-time discounts can create a sense of urgency and inspire people to purchase tickets right away. Or you can sell tickets in limited-number tiers at increasing prices, keeping your sales strong leading up to the event. Whenever possible, play up the exclusivity of your event, let buyers know that remaining tickets are limited, and urge them to take action before it’s too late.