Agile Ticketing Solutions

Information on How To Apply for Government Funding

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Information on How To Apply for Government Funding 

Here at Agile Ticketing Solutions we are working endlessly to try and make it easy for our clients to function during the changes being made across the world. As of this week, the government has issued funding that your organization can apply for to help bridge the gap during this time of uncertainty.

The U.S. Small Business Administration (SBA) offers loans with long-term repayments, and the SBA’s Economic Injury Disaster Loans offer up to $2 million in assistance. These loans are made specifically for businesses who have been affected by closures due to COVID-19. Loans are at a very low interest rate, and are for working capital that small businesses can take advantage of if they are suffering during this time. For more information please see links below or visit www.sba.gov.

For information on area’s that are eligible for SBA Disaster Loans click here.

To apply for a loan with the SBA click here.

Agile has also created a guide on how to research credible and accurate information about the new government stimulus plan. To view that, click here.

How to Maintain Revenue for Your Organization While Closed

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How to Maintain Revenue for Your Organization While Closed

During this difficult time, it can be stressful figuring out how to continue to bring in revenue while temporarily closed. While it is difficult to bring in revenue via ticket sales, there are other ways to increase revenue to help your organization reach its goals. One of the best sources of revenue your organization should take advantage of during this time are from memberships. 

By pushing memberships and gift card sales, reliable revenue that you need in a time of uncertainty can be provided. Below are some ideas on how to encourage patrons to join your memberships program.

One of the most effective ways to increase memberships is to create incentives. While your memberships already include many beneficial incentives to join, now is the time to take it up a notch. As your organizations are not currently open, you should not focus on offering immediate benefits. Instead, offer benefits that members can look forward to receiving when you’re back open. For example, offer free or discounted tickets, merchandise, special events/screenings, etc. Be creative—offer a perk that relates to the current outbreak, without being insensitive. For example, you could promise a screening of a fun, light, feel-good movie that members can all enjoy once everything Is all over. Cheer people up by giving them something to look forward to.

There are also some perks you can offer to new members immediately. For example, you can send members weekly lists of movie recommendations. Movie-goers are likely going to want to watch movies at home during this time, so this will be a good way to help them pick out movies. If possible, you could also send them ways to download movies or sign up to streaming services, with any discount code. Brainstorm ways to help members enjoy the theater experience at home as much as possible. Incentive-based referrals are also an idea if you want to gain new members quickly.

The most important thing you can do is to let everyone know your situation. Be transparent and let people understand that you are a small business, some of you even a non-profit, and rely on revenue to continue to operate. During this time, many people are very understanding and want to support small businesses however they can. Let people know the necessity of immediate revenue, and people will more likely buy memberships and/or donate. You don’t need to treat it as a charity. Instead, inform people about both the perks they can receive and how much it will help your organization in the long run. 

Interested in more revenue-generating ideas? Follow us on social media channels

Creating a Successful Loyalty Program

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Plan, Create, Succeed

Tips from the Agile Marketing Team

How to Create a Successful Loyalty Program

A loyalty program is a great way for an organization to create and engage loyal customers. They can offer perks and benefits if people join and consistently return to the organization. The goal of the loyalty program should be to offer an opportunity to join for an exclusive access to benefits. The perks and benefits should include enough elements that make the customer feel satisfied and important. However, they should not offer too much where they benefit the customer more than the organization itself. Below are some of our tips on creating a successful loyalty program for your organization.

How to Market Your Loyalty Program

Repeatedly stress the ways in which the loyalty program will benefit the customer. An already loyal customer of the organization will find the program valuable, as they will save money and receive perks on something they regularly participate in anyways. On the other hand, a casual customer will see it as an incentive to return, making them more satisfied while also improving business.

When creating a successful loyalty program, you should consistently remind people about the program. People signing up equally benefits for your organization as it does the customers . You can remind people about the program through the organization’s website, on posters/signs in the venue, or from employees themselves. Another way to quickly convince people to sign up is to offer a one-time incentive. If a customer is initially offered a free prize or an extra perk, they are more likely to join.

What Types of Perks/Benefits Should be offered?

The perks and benefits offered through the loyalty program largely depends on the organization. Some organizations may be able to afford more impressive benefits, while others may be more limited. It also depends on the type of organization, and what kinds of benefits they are able to offer. However, there are many types of benefits that most organizations can realistically offer. These include discounts on any product/service, priority access to services, invitations to special events, waived fees, free monthly giveaways, and more.

If you have any questions at all please feel free to reach out to our marketing team at marketing@agiletix.com.

How to Grow and Utilize Your Social Media

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Plan, Create, Succeed

Tips from the Agile Marketing Team

How to Grow Your Social Media Followers, and Retain Your Followers

Social media is continuing to be a growing factor in how organizations market to their consumers. More and more people are joining social media, and it is only going to keep growing. It is important for organizations to grow and utilize their social media accounts to inform and interact with their consumers.

Creating Your Social Media Accounts

The first step to grow and utilize your social media is to create the accounts. It is very beneficial to have social media accounts in every major social media channel, including Facebook, Twitter, Instagram, and YouTube. Having a username that is short and clear will avoid confusion. For example, make sure to simply use your organization’s name if it is available, without any other numbers/characters. This will make it easy for people to search and find your account. If your organization’s name is similar to another organization, add a word that clearly distinguishes it.

How/Where to Promote Your Social Media

Once you have social media accounts made and are dedicated to utilizing it, you should promote your accounts. Promote each social media account to your current active customers and to anyone who may be interested in the organization. Make it clear to your customers where your organization can be found on social media. Any advertisement made should include a spot for social media promotion, even if it is very small. While you want to make sure people are aware of your social media accounts, it is also important not to overdo it. Consistently being reminded about something can be an annoyance and can turn off customers from the organization.

How to Utilize Your Organization’s Social Media

Once you successfully grow followers on your social media channels, it is important to continue to keep their interest. To do this, utilize your social media by creating engaging and informative posts that grab their attention. Hashtags are a great way for people to discover your posts and potentially follow you, while also grouping your posts with other posts that relate to them. Also, you should keep your social media posts very short and concise, staying on topic. The longer you make a post, the less likely a follower scrolling through will read the entire thing. This may result in missing critical information you want to spread. Also, interact with your followers as much as you possibly can. If anyone messages or tags your organization, responding enthusiastically in a timely manner will create happy customers.

How to Keep Your Followers and Prevent Unsubscribing/Unfollowing

Another thing to keep in mind is that follows on social media are not permanent, and it is just as easy to lose a follower as it is to gain one. It is extremely common for people to lose interest in a social media account, which leads to them unfollowing /unsubscribing. To avoid this as much as possible, make sure to consistently be active online and active. Inactivity is one of the main reasons that users unfollow accounts, so it is important to not give off that impression. On the other hand, it is also important to refrain from posting too often where someone may find it annoying. If you are covering someone’s feed with posts, especially if they do not find them relevant relevant, they are likely to unfollow you.

If you have any questions at all please feel free to reach out to our marketing team at marketing@agiletix.com.

Ways to Reach Your Target Market

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Plan, Create, Succeed

Tips from the Agile Marketing Team

Ways to Effectively Reach Your Target Market

With any growing organization, attracting new customers is one of the key factors leading to ongoing success. It is as important as ever to determine who you are trying to market to, as specifically as possible. Specifying a target market will allow you to create a marketing plan that is directed to that group, which then you can convince that group to invest in your organization. Once you know who your target market is, you need to figure out how to reach that market through your marketing efforts. Below are some helpful tips on how to determine and reach your target market.

Who is Your Target Market?

Before you decide which marketing techniques will best serve your organization, it is important to figure out who your target market is.

DEMOGRAPHICS

The demographics of your market are the characteristics of the individuals that make up your target market. It should focus on the demographics that show the most interest in your organization. Common demographics include age, gender, geographical location, income, and occupation.

Other key factors to pay attention to include the types of personalities who tend to be drawn to your organization, the types of events they tend to be interested in, and the types of memberships they tend to join. Once you can figure out the different characteristics that make up your market, you can identify which marketing strategy to use to reach your target market.

Ways to Reach Your Target Market

One effective way of reaching your target market is to create different campaigns focusing on different sectors of the market. For example, if you have customers in many age ranges, you can create a campaign that reaches just one age range. You can then create another campaign that reaches a different age range. Specifically targeting a certain demographic can more effectively catch that demographic’s interest.

Using GEO-TARGETING to Reach Your Target Market

Another way to advertise to certain people is by geotargeting. Geotargeting is when ads are made to only be shown to people within certain geographical locations. For example, there may certain geographical locations where people tend to be more interested in your organization. If so, you can use different techniques to only show your ads to those locations. You may also find that certain locations respond better to different types of advertisements. If this is the case you can also create unique advertisements for each location.

Using REMARKETING to Reach Your Target Market

Remarketing is another effective way to reach your target customers. When marketing online, many times people click on your advertisement but do not make a final purchase. With remarketing, you can reach out to these people later on, and try to get them to make the purchase. As these are people who are potentially interested in the organization, it is important to focus on them. Many online tools can track who visits your website, and can then send more advertisements to that person. This can remind them about the organization in case they want to go back and make that purchase. Not only can remarketing lead to more traction, but it can give key characteristics of the people who are interested in your organization.

If you have any questions please feel free to reach out to our marketing team at marketing@agiletix.com. We are dedicated to your organizations success.