Agile Ticketing Solutions

New Year, New Marketing Strategy

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New Year, New Marketing Strategy

Here are a few of our recommendations for continuing to grow your business even in a global pandemic.

Streaming Services

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If you haven’t already added a streaming service to your options of ways your patrons can still support your theater while closed, now may be a great time to do so. Your organization may want to offer a variety of films both new and old for your streaming options for your patrons to enjoy from the comfort of their home. More specifically, Indie films are great to advertise that you have these types of films available to be streamed on social media to help reach even more potential business outside your local area. Maybe even offer a Member-Only Streaming Event to increase membership sales.

Consider Curbside Pickup of Concessions

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Is your theater currently offering streaming services? Complement your feature film with a bag of popcorn or theater candy available for curbside pickup at your theater. You can even offer discounts on merchandise when they are there or hand out coupons inviting them to their next film for a discount. 

Have You Thought of Renting out Your Theater for Special Events?

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With theatres being closed for a majority of 2020, not only have people had to find other things to do than to go to the movies, but they really are missing that genuine theatre experience. Advertise that your theater can be rented out for a small gathering or special event such as a proposal, anniversary dinner, or birthday celebration with a limited number of guests to make sure that you are staying compliant to CDC and Government recommendations of social distancing.

Rent Out the Naming Rights and Community Announcements with Marquee

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Rent out your Marquee to local and small businesses to help them advertise their business. You can charge anywhere from $200 to $500 dollars a day!

Social Media Targeted Advertising

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Social media has forever changed the way we market our buisnesses. Targeted Advertising on social media allows your organization to reach thousands of people and bring awareness to your campaigns in minutes. 

Have any other ideas or questions? Feel free to reach us at support@agiletix.com

How to Boost Memberships and Donations in 2021

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How to Boost Memberships and Donations in 2021

Have you been wondering how to boost memberships and donor relations in 2021? Well, if so you’re in the right place. Agile Ticketing Solutions is the best all-in-one solution for your organizations wanting to increase their membership programs and donations.

Our membership management module provides organizations with a spectacular opportunity to earn more revenue without the added workload. A well-managed membership program can often represent 20% of annual revenue. We also offer the best-in-class donor management experience, providing organizations the tools to track fundraising initiatives, access contact information, and create personalized communication tools in an effort to grow and thrive. To enhance the user experience, Agile Ticketing Solutions has seamlessly integrated with several leading donor management, CRM, and program automation programs.

Here are a few ways to boost membership and donations in 2021:

Foster Relationships with your Current Donors

Fostering relationships with your current donors is one of our favorite ways to boost memberships and donations. With the Agile Ticketing solution, we offer advanced reports that allow you to easily pull a list of the people who donate the most amount of money, and you can see who frequents your theater. This is a great place to start when looking at what relationships to foster which can lead to these people organically sharing their experience which will lead to more sales!

Social Media Advertisements

Showcase and feature the benefits of being a member of your organization. Do they get flexibility? Are they able to have free exchanges between performances and shows? Do they get early access? Do they have the ability to bring a guest? Maybe even ticket fees waived? Whatever you’re able to offer your patrons, be sure that it is clear and make sure it is worth the value your organization is asking for. Once you have the features and benefits of your membership together, create a carousel post on IG laying all the information out for them in a easy and clear way. Pro Tip: Less is more, especially when it comes to words in your campaign.

Add Membership and Donation Options for all Checkouts

Adding the option for your patrons to donate or purchase a membership when they are checking out is a great way to increase memberships and donations. With Agile Ticketing Solutions, we make add this feature easy. If you have any questions on how to do this, refer to our How to Page or reach out to our support team by email at support@agiletix.com

What We Have To Offer:

The tools that the Agile Ticketing Solutions Software gives you can allow your organization to increase revenue in the upcoming fiscal year. Check out our key features below.

Key Membership Features

  • Multi-tier membership programs
  • Auto-renewal reminder emails
  • Easy benefit redemption at point-of-sale and online sales channels
  • Ability to print member identification images on membership cards/passes

Membership Fulfillment Services

  • Organizations have the choice to design their own cards or let Agile Ticketing Solutions do it for them
  • Agile Ticketing Solutions’s printing services include: welcome letters, membership kits, and cards
  • Clients can purchase card printing hardware as well as copywriting and design services

Key System Integrations

    • DonorPerfect – A leading donor management system
    • Salesforce – The world’s #1 customer relationship management platform
    • Zapier – An expansive task automation system

Social Media Marketing Strategy in 2021 For Theaters and Venues

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Social Media Trends in 2021 

Social media has allowed organizations and businesses across the world to reach more potential clients than any targeted marketing strategy in decades past. This is why we want to share some of our insights into the social media marketing world. It’s no surprise that due to the pandemic there has been an unprecedented change in social media usage, along with many changes in consumer behavior. Below are some of our recommendations to optimize your social media strategy in 2021.

Think of Instagram as The New Microblogging Platform.

On the Instagram social media platform, we have seen microblogging become one of the most common trends in 2020, and we think it’s going to blow up even more in 2021. The question is: how can you utilize micro bloggers to reach more clients and grow your business? That may require you to think outside the box, but here are a few of our ideas. If you’re a theater or venue, you can reach out to local micro bloggers and invite them to shoot at your venue in exchange for a tag in a social post and for them to talk to their audience about your business. This not only will help increase exposure, it might even make your venue the next popular or trending place to take photos in your city.

Pro Tip: Long captions are all the rage for Instagram and many creators use the platform to share their stories, and even with brands authenticity is key.

Utilize Instagram E-Commerce Tools

Have you tried to set up a Facebook and Instagram marketplace that will allow your organization to sell merch and tickets via ever-popular social media platforms? If not, maybe now is the time. Here at Agile Ticketing Solutions, we have a Facebook Integration that allows you to sell your tickets right from a Facebook event page.

Short-form Videos

Short-form videos will take social media by storm in 2021. We see this with the growing social media platform TikTok and Instagram’s new feature “IG Reels”. Create short 15-30 second clips showing off what your venue has to offer. This will catch the eye of many and can lead to increased sales.

Instagram Carousel Posts and Memes Will Continue to Go Viral.

They are the perfect growth hack on Instagram, and with Instagram likes disappearing we see that more savable content will become even more popular in 2021. In the boutique theatre industry, you could create a campaign around date night. Add to your caption “Save this post for a great date night in (your) city”. Romance and movies will always be a great way to pull new clients in to visit your theater, as couples are always looking for new and fun date night ideas.

Create an Organic Social Media Trust Funnel

We are seeing more and more how everyone is turning to social media for reviews and opinions on products and businesses. Most people these days believe that customer ratings are #1. Your social media marketing strategy in 2021 must invest in relationships with employees, customers, and influencers to ensure your brand messages are backed up by the voices your customers value the most. 

When planning your 2021 social media marketing strategy, be sure to keep these trends in mind. Remember that social media is also about having fun and expressing your brand, so don’t be afraid to think outside the box and let loose! This unexpected year is coming to a close. 2020 presented organizations like yours with professional and personal challenges that you handled with both grace and skill. We’re looking forward to a new year full of continued success, well-being and growth. If you have any questions feel free to reach us at support@agiletix.com.


5 Easy Ways to Use Social Media to Boost Virtual Sales

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5 Easy Ways to Use Social Media to Boost Virtual Sales 

Know your Audience:   

Your organization must know who your audience is before you can successfully address their pain points, entertain them, and then transform them from followers to paying customers. Read into your analytics and ask yourself these questions: what times they are most active on social media, on what platforms are they most engaged with your content, and what is their age and gender? What do they like or dislike? Once you have a profile down on who you are wanting to reach, you will better be able to address their pain points and successfully market to them.

Create Valuable Content to Engage and Entice your Audience 

Creating valuable and educational content helps your audience pinpoint their problems and gives them solutions. Social Media channels such as Facebook, Instagram, and Twitter are great platforms for brands to provide valuable content to their audiences. It should always be compelling and engaging enough to entice them to make a purchase. Whether it be a membership, tickets, or even a donation.  

Repost User-Generated Content 

This is one that we believe gets overlooked so often. If someone takes a picture at your theater, posts it, and tags you, absolutely repost the photo and tag the creator in it. It doubles the exposure for your company when you do this. We also wanted to mention that when you do this, it actually increases the chances of a potential customer buying online. They see someone else on social media like them that has bought tickets or a membership, so now they are wanting to do the same! All because you shared user-generated content. 

Invest in Social Media Advertising 

We highly recommend educating yourself on social media advertising and what it can potentially do for your business. Social media platforms have billions of users. Every social media platform has an option to create ads or promote content that you have already posted. Either is a great option. This will ensure higher visibility for your brand to reach your relevant target market, and higher visibility means more chances for your sales to skyrocket from social media.  

Don’t Be Afraid to Engage with your Audience  

This means like, comment, share, and save other businesses that are in your local community and on social media. Use social media to engage with your people, and you’ll grow your brand and increase sales. 

10 Holiday Marketing Campaigns to Skyrocket Revenue

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10 Marketing Campaigns to Consider this Holiday Season. 

Promotional Newsletters 

No new news leveraging email marketing is a great way to send festive promotional newsletters to your customers. Show off your holiday spirit with visuals that highlight the essence of the holiday season and your organization’s excitement for the upcoming holidays and the new year. Right now, email marketing is a great way to increase revenue and exposure of current holiday campaigns. We highly recommend coming up with creative holiday season newsletters to entice your customers. 

Bundle Offers: Family Package Deal 

Ever thought of offering up a bundle as a marketing strategy? This is one of our favorite ways to increase revenue. For example, offering a family package deal may help upsell a couple from purchasing two adult memberships to purchasing a deal for the whole family.  

New Year New Product Strategy  

Thinking of adding Virtual Events or Streaming to the list of awesome amenities that your organization offers? Now is the time to do it. It’s a tale as old as time in the marketing world, offering up a new product at the new year, and it works surprisingly well. If you’re interested in adding AgileLINK to your organization, please reach out to us at support@agiletix.com. We cannot wait to help you get set up.  

Influencers, Brand Partnerships & Collaboration 

We have all seen brand collaborations during the holiday season, and maybe it’s got you wondering if it is worth the price. Surprisingly, this is a great budget-friendly marketing campaign to consider. It allows entrepreneurs to reach out and connect with a larger audience. We understand the importance the holiday season has in terms of increasing annual revenue. The more research you do, the more you will find that partnering with brands and cross-promoting each other can help you increase your numbers by-and-large. Adding this marketing campaign strategy to your repertoire can also help to grow the know, like, and trust of your business. We recommend joining forces with local celebrities or businesses in your community so you can cash in on all the social media buzz to your advantage during the holiday season and increase your profit margins significantly.  

Host Contests and Giveaways 

The holidays are a great time to host contests and giveaways. For instance, come up with a Christmas contest idea where your customers can participate by submitting user-generated content. You could encourage customers to “Snap a pic with our theater and share it with your followers.” Make sure to mention to tag your company so you can keep track. Think about converting winning submissions into community spotlights, showcasing the winner on your own channels. If you enforce the email policy (having participants offer their email for a chance to win), this also will give you a chance to harvest emails for your email marketing efforts. 

Creating a Sense of Urgency 

Creating a sense of urgency may help to push an uncertain customer towards buying sooner rather than later. Just by adding in the phrase, “Limited Time Offer” or “Sales Ends Soon” can help with increasing conversations and revenue.  

Content Marketing 

Content marketing is something that is new, but it is becoming increasingly popular due to its amazing powers of increasing the know, like, and trust of a company, business, and person. This is something many CMO’s and Marketing Specialists are planning for their 2021 marketing strategies due to the growing trend of the general public being more likely to buy when a person like them is selling it. 

Other great marketing campaign strategy ideas: 

  1. Door Busters/Flash Sales 

9. Social Media Marketing Strategy 

10. Flash Sales