5 IDEAS TO INCREASE TICKET SALES
Now that live events are back up and running, it’s time to shift the gears into focus mode. Increasing your ticket sales may sound tricky, but lucky for you we’ve been in the business of selling tickets for 21 years and we’re here to help share what we’ve learned along the way.
Create A Competition.
Our first secret to increasing ticket sales is hosting a giveaway or competition on social media. As you may know, the power of social media marketing can be the ultimate game-changer for your organization. Utilizing social channels such as Facebook, Instagram, and even TikTok to host giveaways can be a great way to get the word out about your upcoming event.
Pro Tip: The rules that you create to win the giveaway are key. Be sure to add instructions to follow your account, like and share the post. Each person that shares the post is showing others information about your event! That’s a win-win for sure!
Create Different Ticket Types and Discounts
Our second secret to increasing ticket sales is creating different ticket types and discounts for your event that will appeal to your ideal audience. When planning your event, being able to identify your target market will allow you to better understand how to market your event to these groups.
Pro Tip: If you are having an event that may appeal to an older crowd, offer a senior discount. Or maybe if you’re hosting a 3–day event that is expensive for the bundle, sell individual tickets for individual days. The more options you have, the more tickets your will sell!
Advertise in the Space You Already Own.
Does your event have a physical location? Maybe you have a marquee outside that lets the community know what shows are playing soon. Don’t be afraid to utilize this space for marketing your event. Another good idea is to put up flyers around your venue, in bathrooms, or maybe even give out handouts as people are walking out of shows.
Reach Out to Past Attendees.
Reach out to those who have attended your events in the past, whether by phone, text message, email, or maybe just on social media! Since that group has already enjoyed your events once before, it is likely they will want to come back out to enjoy your event again!
Create An Email Newsletter.
Email marketing and a newsletter are marketing efforts you may be missing out on. The return on investment is bigger than you think! Even if customers don’t act right away, it is likely that you have planted a seed in their head, and when they have a free moment, they are more likely to come back to buy a ticket to your event.
Pro Tip: Sending follow up emails is key! We like to space our emails out at least one week apart. Following up will help trigger an action from those who may have gotten busy, and that little nudge is all they need
to pull the trigger on buying a ticket to your event!