How to use social media to increase ticket sales for your virtual event
The best way to advertise an upcoming event is by using your resources such as email, sponsors and social media. Social media platforms can move your ticket sales to the next level and are a game changer for your marketing strategies. Here are a few ways you can use social media to increase ticket sales:
Live streaming – Did you know you can use Agile Link to live stream your event? This way, attendees from anywhere can participate in your event. This is great because it actually can allow you to increase participants from your in-person events. You wont have to worry about attendees who cant attend due to travel restrictions, they can join from the comfort of their own home.
Teaser campaigns – The best way to create excitement for an upcoming campaign is to put together a teaser campaign. You can give a little bit of information that will intrigue your followers and future attendees. The bit of information could be about the speakers, the band, special guests or anything that makes the event stand out. People could simply buy tickets at an event because of any single element that attracts them.
Updating your social media strategy– Instagram recently came out with the best ways to grow your social media account is to post 10+ Stories a day, 1-3 IGTV, 3 -7 IG reels Don’t forget to constantly update your social media accounts with useful information that is associated with your events by linking directly to the event registration page.
Share a photo of a previous event– If your event was in-person before you decided to go virtual you can show pictures from the in-person event. The crowd, the smiling faces, the comments and shares will lead you to a larger audience base and eventually generate even more ticket sales. People love to see customers experiences, o they know they are making the right choice about investing money on your next event.
Writing blogs – To increase engagement, you can write short but informative blogs based on your event topics. For example, if your event is about promoting a conference, you can write a blog about the key note speakers, about their accomplishments and why you are excited to have them speak at your event.