5 Easy Ways to Use Social Media to Boost Virtual Sales
Know your Audience:
Your organization must know who your audience is before you can successfully address their pain points, entertain them, and then transform them from followers to paying customers. Read into your analytics and ask yourself these questions: what times they are most active on social media, on what platforms are they most engaged with your content, and what is their age and gender? What do they like or dislike? Once you have a profile down on who you are wanting to reach, you will better be able to address their pain points and successfully market to them.
Create Valuable Content to Engage and Entice your Audience
Creating valuable and educational content helps your audience pinpoint their problems and gives them solutions. Social Media channels such as Facebook, Instagram, and Twitter are great platforms for brands to provide valuable content to their audiences. It should always be compelling and engaging enough to entice them to make a purchase. Whether it be a membership, tickets, or even a donation.
Repost User-Generated Content
This is one that we believe gets overlooked so often. If someone takes a picture at your theater, posts it, and tags you, absolutely repost the photo and tag the creator in it. It doubles the exposure for your company when you do this. We also wanted to mention that when you do this, it actually increases the chances of a potential customer buying online. They see someone else on social media like them that has bought tickets or a membership, so now they are wanting to do the same! All because you shared user-generated content.
Invest in Social Media Advertising
We highly recommend educating yourself on social media advertising and what it can potentially do for your business. Social media platforms have billions of users. Every social media platform has an option to create ads or promote content that you have already posted. Either is a great option. This will ensure higher visibility for your brand to reach your relevant target market, and higher visibility means more chances for your sales to skyrocket from social media.
Don’t Be Afraid to Engage with your Audience
This means like, comment, share, and save other businesses that are in your local community and on social media. Use social media to engage with your people, and you’ll grow your brand and increase sales.