10 Marketing Campaigns to Consider this Holiday Season.
No new news leveraging email marketing is a great way to send festive promotional newsletters to your customers. Show off your holiday spirit with visuals that highlight the essence of the holiday season and your organization’s excitement for the upcoming holidays and the new year. Right now, email marketing is a great way to increase revenue and exposure of current holiday campaigns. We highly recommend coming up with creative holiday season newsletters to entice your customers.
Bundle Offers: Family Package Deal
Ever thought of offering up a bundle as a marketing strategy? This is one of our favorite ways to increase revenue. For example, offering a family package deal may help upsell a couple from purchasing two adult memberships to purchasing a deal for the whole family.
New Year New Product Strategy
Thinking of adding Virtual Events or Streaming to the list of awesome amenities that your organization offers? Now is the time to do it. It’s a tale as old as time in the marketing world, offering up a new product at the new year, and it works surprisingly well. If you’re interested in adding AgileLINK to your organization, please reach out to us at firstname.lastname@example.org. We cannot wait to help you get set up.
Influencers, Brand Partnerships & Collaboration
We have all seen brand collaborations during the holiday season, and maybe it’s got you wondering if it is worth the price. Surprisingly, this is a great budget-friendly marketing campaign to consider. It allows entrepreneurs to reach out and connect with a larger audience. We understand the importance the holiday season has in terms of increasing annual revenue. The more research you do, the more you will find that partnering with brands and cross-promoting each other can help you increase your numbers by-and-large. Adding this marketing campaign strategy to your repertoire can also help to grow the know, like, and trust of your business. We recommend joining forces with local celebrities or businesses in your community so you can cash in on all the social media buzz to your advantage during the holiday season and increase your profit margins significantly.
Host Contests and Giveaways
The holidays are a great time to host contests and giveaways. For instance, come up with a Christmas contest idea where your customers can participate by submitting user-generated content. You could encourage customers to “Snap a pic with our theater and share it with your followers.” Make sure to mention to tag your company so you can keep track. Think about converting winning submissions into community spotlights, showcasing the winner on your own channels. If you enforce the email policy (having participants offer their email for a chance to win), this also will give you a chance to harvest emails for your email marketing efforts.
Creating a Sense of Urgency
Creating a sense of urgency may help to push an uncertain customer towards buying sooner rather than later. Just by adding in the phrase, “Limited Time Offer” or “Sales Ends Soon” can help with increasing conversations and revenue.
Content marketing is something that is new, but it is becoming increasingly popular due to its amazing powers of increasing the know, like, and trust of a company, business, and person. This is something many CMO’s and Marketing Specialists are planning for their 2021 marketing strategies due to the growing trend of the general public being more likely to buy when a person like them is selling it.
Other great marketing campaign strategy ideas:
- Door Busters/Flash Sales
9. Social Media Marketing Strategy
10. Flash Sales